Presentation delivered at Paris Seminar on Marketing, Value Propositions & Pricing strategies for Travel, Tourism & Hospitality...
Value & Pricing Solutions for Tourism
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With the product Value centered on the 'client experience' the hospitality is aced with numerous & complex challenges in the development o targeted value propositions and in its pricing strategies & management. Yest it has in many ways been a pioneer in the development of highly effective Yield management approaches. During this short presentation these challenges are presented in a graphical and thought provoking manner which led to a very interesting & lively debate amongst attendants.
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