In turbulent times, the risk of price wars is always there...
How can you manage Price decreases to stimulate demand without getting into one?
I thought this presentation was quite insightful.
View it all on
http://www.slideshare.net/JeanPinoteau/09-price-signalling-dist
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Showing posts with label Management. Show all posts
Showing posts with label Management. Show all posts
Thursday, October 30, 2008
Tuesday, September 23, 2008
This is a copy of the slides presented for a 'webinar' on Pricing 2.0
Leveraging 'Web2.0' to enhange Value propositions & effective tageting pricing strategies. See the slides on
http://www.slideshare.net/LoicAtPSL/pricing20-presentation
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How can you avoid the traps, face the new competitors & harness the power of 2.0?How do you ... manage 'Value Propositions', Pricing & Targeting to optimize volume and profits on Web 2.0 & new channels.? ...Optimize client interaction and experience on web & mobile channels?
.. manage your Brand & value perception in the 2.0 era?Prepare yourself for effective Pricing in the 2.0 era by attending this free webinar.
What You Will CoverLearn more about the new approaches to Value Based Pricing in the Web 2.0 Era:
· One to One & Microsegmented Value Propositions & Pricing
· context based approaches
· Versioning
· Bundling, Targeting & Fencing
· Auctioning
· Willingness to Pay testing & Roll out
· Option Pricing
... and find out Some of the risks and challenges that these strategies entail, and how you can overcome them):.
Type rest of the post here
How can you avoid the traps, face the new competitors & harness the power of 2.0?How do you ... manage 'Value Propositions', Pricing & Targeting to optimize volume and profits on Web 2.0 & new channels.? ...Optimize client interaction and experience on web & mobile channels?
.. manage your Brand & value perception in the 2.0 era?Prepare yourself for effective Pricing in the 2.0 era by attending this free webinar.
What You Will CoverLearn more about the new approaches to Value Based Pricing in the Web 2.0 Era:
· One to One & Microsegmented Value Propositions & Pricing
· context based approaches
· Versioning
· Bundling, Targeting & Fencing
· Auctioning
· Willingness to Pay testing & Roll out
· Option Pricing
... and find out Some of the risks and challenges that these strategies entail, and how you can overcome them):.
Thursday, August 21, 2008
Very interesting article from HBR on Consumer Value Propositions in Business markets. Consumer or Business the basic recipes are similar...
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Tuesday, August 12, 2008
Pricing Survey Of French Banks (2008)
Interesting survey of Pricing amongst French Bank ... eye opening...Sorry the article is in French... read more
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Wednesday, July 30, 2008
Book Review – “The Price is Wrong” by Sarah Maxwell
Enhancing pricing strategies within the context of price fairness! This is the topic of a recently published book entitled “The Price is Wrong”, Dr. Sara Maxwell — Associate Professor at Fordham University and Co-Director of the Fordham Pricing Center.Here Is Greg Thomas' review of the book
Dr. Maxwell calls attention to the resulting costs and foregone profits that go along with consumers’ perception of unfair prices. Perceived unfair prices irritate consumers who externalize their feelings by stopping their purchases of your products or services.
Dr. Maxwell proposes a model aimed at identifying consumers’ perception of the unfairness of particular pricing strategies and applies the model to various real world situations.
“The evidence shows that if sellers do not play fair, consumers will quit. But what is a fair price?” (p. 6)
In her analysis, Dr. Maxwell emphasizes that consumers judge those prices fair which comply with two types of fairness norms: personal and social. A personally fair price is recognized when it matches the product’s expected value in the exchange.
Recognition of a socially fair price occurs when the process of setting prices complies with the social norms of a society, which are the rules of expected and appropriate actions based on custom and tradition (p.11). For instance, Dr. Maxwell delineates how it is social acceptable to raise prices when there is an increment in costs, but not when there is an increment in demand (p. 8). Furthermore, she provides empirical evidence by describing how the majority of participants (82%) in a price experiment found it unfair that a hardware store increases snow shovel prices after a large snowstorm (p. 43).
Throughout the book, Dr. Maxwell pursues questions such as: what is priced?; who establishes the price?; how is the price charged?; when can the price change? Her answers to these questions constitute reliable guidelines for the understanding of the conflicts between pricing strategies and social norms.
One of the most revealing findings of the book is that consumers’ reaction to a personally unfair price is mild relative to their reaction to a socially unfair price!
Written in an accessible style, “The Price is Wrong” combines theoretical expositions with clear exemplifications and leads to a better understanding of the elusive definition of price fairness helping the readers to make more informed pricing decisions.
Tuesday, July 8, 2008
Revenue Management Strategies in the Hospitality Industry
Presentation delivered at Paris Seminar on Marketing, Value Propositions & Pricing strategies for Travel, Tourism & Hospitality...
Value & Pricing Solutions for Tourism
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With the product Value centered on the 'client experience' the hospitality is aced with numerous & complex challenges in the development o targeted value propositions and in its pricing strategies & management. Yest it has in many ways been a pioneer in the development of highly effective Yield management approaches. During this short presentation these challenges are presented in a graphical and thought provoking manner which led to a very interesting & lively debate amongst attendants.
Wednesday, July 2, 2008
Global Pricing Management
Global Pricing strategies is a complex challenge. I found that interesting presentation of some of the issues at: http://www.slideshare.net/kvarun/global-pricing
I would be interested to share experience with other club members Type rest of the post here
Particularly I would like to discuss approaches to establishing 'Price corridors' or to coordinating client conditions across countries & markets.
Please post contributions here or comment on this post.
Friday, June 27, 2008
Pricing Audit - a powerful approach to defining the 'Roadmap for Pricing Performance Improvement'
How strong & robust are your Pricing Strategies & processes?
How do you compare to 'World Class Pricers'?
How can you improve your current level of performance?
This Brief overview of the Pricing Audit approach will give you a glimpse of a powerful methodology to do just that
Based on detailed pricing performance benchmarks!!
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